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The Harbourside
Totos
The Harbourside

The Harbourside replaced the old Zanzibar in Fremantle and aimed to attract a more sophisticated, middle to up-market audience for the large newly refurbished establishment. Ink were involved in the crucial beginning stages of branding, creating logo, stationery and opening campaigns for The Harbourside.

The logo is a basic, yet very effective concept based on the unique harbour setting. The clean, sharp lines and deep colours portray class and professionalism, the blues define the rich energy of the venue, the opening hours in the evening and the ocean location.

 

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