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AACL
Tox Free
Action Catering
Super Motor Spares
Eyelink
Ambrosial
JP Surf
Xtreme
The Harbourside
Totos
Action Catering

Action Catering travels to remote areas to cater for industries such as mining and agriculture. ink felt it important to highlight the structural and corporate focus of the company, promoting the complete services on offer and not just the food.

The stationery and folder designs are striking yet very corporate, achieved by mixing metallic blues and cool metal greys contrasted on a crisp white background. An industrial feel is portrayed through the use of strong and bold shapes with angular, diagonal edges and shadows. Silver foiling has been added in all printing applications, highlighting the 'a' and the curve of the logo. This embellishment also provided the design with a more dynamic, faster feel, providing a perception of speed and efficiency.

 

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